TICKETS GO LIVE ON BLACK FRIDAY
EXPERIENCE THE HISTORIC
GOLD COUNTRY
PRO RODEO
MAY 15-17, 2026
EXPERIENCE THE
HISTORIC GOLD COUNTRY PRO RODEO
MAY 15-17, 2026
Become a Sponsor
Join one of Northern California’s most anticipated events and showcase your brand to over 15,000 spectators each night and 120,000+ media viewers and listeners.
From chute gate signage to title sponsorships and single-day activations, no event offers a stronger platform to build recognition and loyalty.
Visibility Rewards
Usually selling out before opening day, the two performances showcase your brand to over 15,000 fans, with media partnerships reaching more than 120,000 viewers and listeners.
Brand Loyalty
From chute gate signage to title sponsorships and single-day activations, no event in California offers a better opportunity to build brand recognition and loyalty.
Economic Impact
The event is estimated to generate nearly one million dollars in annual economic impact for the city.
Upcoming Rodeo Days
May 14 - Thursday
06:30 PM
Official Rodeo Kickoff
The Official Rodeo Kick-Off will be held at Auburn Chrysler Dodge Jeep RAM
1901 Grass Valley Highway, Auburn California, 95603
FREE ADMISSION
Sponsored by
Borden Signature Properties.
May 15 - Friday
4:30 PM
Patriot Day
Join us for Patriot Day – a time to remember and honor our country as we come together for a day of unity and reflection.
How to Participate: Show your spirit by wearing red, white, and/or blue
May 16 - Saturday
01:30 PM
Community Day
Join us for Community Day – a celebration of connection and togetherness!
How to Participate:
Wear black to show unity as we enjoy activities, entertainment, and unforgettable moments.
May 17 - Sunday
11:30 AM
Tough Enough To Wear Pink
Supports Breast Cancer Awareness.
How to Participate:
Wear pink clothing, such as a shirt, hat, vest, scarf, boots, or other accessories, and get a ticket for a drawing for a special prize! Sunday only.
TICKETS GO LIVE ON BLACK FRIDAY
Unparalleled Seating | Unmatched Views | Exclusive Entertainment
PLATINUM PRO RODEO PASS
The Ultimate VIP Experience
The Platinum Pro Rodeo Pass gives you unmatched access right next to the chutes and behind the gates, where the real action begins.
This isn’t just close; it’s inside the experience. Feel the ground shake beneath charging hooves, watch riders launch out of the gate just feet away, and take in every second of the adrenaline, noise, and raw power. This is where the rodeo comes to life. Come see for yourself!
RODEO QUEENS
The Gold Country Pro Rodeo is proud of our Queen Program. Applicants are young ladies who promote the sport of rodeo and the Auburn community. As rodeo queens, they have high morals, standards, and ladylike behavior. Even when they aren’t dressed in queen attire, they realize their actions and words are still held to high standards.
We do good in our community.
We support various organizations in Auburn and beyond!
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